One of a kind Experience centre in the heart of Melbourne’s CBD.
Foy’s Arcade is a multi-functional, technology-rich event and workshop facility in Melbourne, co-created by ISPT Property and Get-CSI.
My role from the beginning of the project was to work alongside the design and construct teams to develop logo designs, branding materials and conceptual visualisation packs to bring the future experiences to life before the build completion. This was necessary to gain approval of many different stakeholders at ISPT for a unique space that did not exist yet.
Once the build was complete I put together all the physical artwork displayed on wall, floors and doors. Then designed and built the website, and any marketing materials and facilitated a 3D walkthrough for visualisation. From there some of my tasks included building content templates for the large non-standard display screens and producing a library of content for each stakeholder group, centred around property, usually retail or commercial.
The space opened and as we started hosting events and workshops, my role was to support each customer group to curate their event and customise their experience. This entailed working with marketing teams to produce display graphics and presentation material, training users to use the non-standard technology when required, demonstrating alternate ways of presenting, interacting or conducting a workshop activity, finding ways to combine analogue and digital to create the most impactful experience and to generate the most input from users. I was also responsible for tech demonstrations and physical/virtual tours and was involved heavily in client planning meetings to advise what could/couldn’t be done. I also produced marketing and communications videos for ISPT, as well as further wall/floor decals as needed, and additional mockup/conceptual projects that needed visualisation.
One of the highlights was when we were featured on Channel 9 Television show of “The Placemakers” by CBRE. Showcasing ISPT’s innovations with the space we created with them.
Our customers were varied, ranging from all industries including property, technology, superannuation, start-ups, non-profits, government, transport, law, finance, consulting and many more. Due to the adaptability of the space almost any company from any sector could hold a great event with us.
As more customers came through, and our library of scenarios, content and event formats expanded greatly, and with the COVID19 restrictions this led my development of a hybrid event and virtual event offering for our customers since they could not attend physically.
Other support I gave for repeat customers included video recording and/or marketing video production, social media content, software testing and customisation including touch and gesture control, and more.
Since there is no other space like it in Melbourne that provides so many features, support and welcoming design, the feedback we received throughout the years was always glowing and appreciative. Being able to support teams as they come together for their big strategy workshops or showcase event for the year always made me very proud of my work and the relationships I built with each customer.
