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Category Archive

Below you'll find a list of all posts that have been categorized as “Branding”

Event marketing campaign materials: ABBA Day Downunder 2024

admin July 19, 2024Branding, Graphic Design Leave a Comment

Graphic Design case study for “ABBA Day Downunder”, an event launched in Melbourne for all things ABBA. Workshops, dancing, performances and networking. Skip ahead to the solution HERE OVERVIEW “ABBA Day Downunder” is an all day event run by ABBA …

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Wall and Floor Decal – Historical wayfinding design

admin January 23, 2024Branding, Graphic Design, Research Leave a Comment

Adjacent to Foy’s Arcade in Melbourne (My workplace at the time) a neighbouring tenancy was vacant. The client was looking to simultaneously cover the glass windows of the vacant space, and act as wayfinding for our workplace, where customers could …

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Case Study: Branding The Blupod – A Supportive Identity for a Caring Community

admin January 15, 2024Branding, Graphic Design Leave a Comment

Project OverviewThe Blupod is a disability support network based in Queensland, Australia, operating under the NDIS. When they approached me, they were in the early stages of building their presence and needed a complete brand identity—one that would resonate with …

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Case Study: Great Heights Therapy – Branding a Family Disability Support Service

admin January 15, 2024Branding, Graphic Design Leave a Comment

Project Overview Great Heights Therapy is a small, family-run NDIS disability support group in Australia. When they approached me, they needed a professional logo and simple brand system quickly to use on official documents, marketing materials, and online channels. The …

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Case Study: Wellness With Ying – Branding a Melbourne Naturopath

admin December 13, 2023Branding, Graphic Design, Web Design Leave a Comment

Project Overview Wellness With Ying (wellnesswithying.com) is a Melbourne-based naturopath start-up focused on helping people on their health journeys, guided by the ethos “Nourished by nature. Backed by science.” When Ying approached me, she was launching from scratch—a dream project …

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Case Study: Get-CSI – Complete Brand Refresh

admin December 13, 2023Branding, Graphic Design, UI Design, Video Production, Web Design Leave a Comment

Project Overview When I first joined Get-CSI, a technology and services company, one of my core responsibilities was to lead a complete rebranding initiative. The company had ambitious plans to grow, innovate, and expand into new markets and sub-brands, but …

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Case Study: Collaboration Hub – Project Management App Concept

admin December 13, 2023Branding, Graphic Design, UI Design, UX Design, Video Production, Web Design Leave a Comment

Project Overview As the Lead User Experience Designer at Get-CSI, I worked on Collaboration Hub, an effort to update and streamline an existing project management web platform. The goal was to make its complex functionality more accessible to new markets—especially …

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Case Study: Jarviz-IoE App – Designing a Universal Room Controller Experience

admin November 23, 2023Branding, UI Design, UX Design, Video Production, Web Design Leave a Comment

Project Overview Jarviz-IoE (Internet of Everything) is a universal room control app developed by Get-CSI, designed to allow users to control everything in a room, floor, or building—from lights and blinds to frosted glass, displays, PCs, and even bespoke programs. …

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Foy’s Arcade – Immersive Experience Centre

admin November 23, 2023Branding, Event Curation, Graphic Design, UX Design, Video Production, Web Design Leave a Comment

One of a kind Experience centre in the heart of Melbourne’s CBD. Foy’s Arcade is a multi-functional, technology-rich event and workshop facility in Melbourne, co-created by ISPT Property and Get-CSI. My role from the beginning of the project was to …

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