During the height of COVID lockdowns, my previous role was customer-focussed and on-site. The lockdowns made this customer facing part of my job extremely difficult so we had to pivot. We researched ways to take our design and tech skills online to support our customers virtually.
This began a process of developing a virtual experience that we could curate with the customers and offer an alternative to cancelling any in-person events, and have them virtually instead. I lead the research and creation of any marketing materials including website, videos and brochures/presentations to communicate the service.
This service included:
- Concept and planning – conversion to virtual format for events
- Training and rehearsal for speakers / moderators
- Production of marketing materials / presentation materials
- Production of instructional materials
- Support for virtual administration tasks such as admission and Q&A
- Live virtual event support such as sharing content, switching cameras, muting participants
- Post event recording production and feedback review
